Project Info
Design Agency: Unknown
Manufacturer: VISY Glass
Challenge: Refine a signature bottle feature for an iconic Australian brand while preserving its distinctive visual identity. The challenge was to improve bottle-to-bottle performance during production and handling without compromising the recognisable embossed diamond pattern, which is part of the brand's equity.
Project Scope: Working closely with project stakeholders, we evaluated and redeveloped the bottle surface using advanced parametric 3D modelling techniques. The original embossed diamond pattern was inverted and refined to optimise contact points, while maintaining the aesthetic character and consistency of the existing design.
Project Outcome: The updated bottle design successfully balanced brand recognition with improved manufacturing performance. By combining technical development with careful surface refinement, the project delivered a production-ready solution that enhanced functionality while retaining the bottle's iconic appearance.
Country Australia
Category Beverage
Material Glass
Sizing 700mL