Telling Designs.jpg

juice3D is a product design agency specialising in the creation of Structural Packaging


Based in Auckland, New Zealand, we have over 18 years of global experience designing Structural Packaging for water through to premium whisky. . . . . .

. . . . . .and everything in-between.

We believe that behind every brand, there is always a story worth telling.

We aim to deliver meaningful Structural Packaging design solutions that add value and engage customer attention.

Good design comes from a good working collaboration with our clients, no matter how big or small. We would love to hear more about your brand story, your business, and your packaging requirements.


Our Expertise


PET Containers

We have a wealth of experience in the design and development of PET containers. This includes; water (still & sparkling), juice (ambient & warm-fill) and food products. We work closely with manufacturers to ensure your design/s stay on-brief and meets project expectations.

Glass Containers

We have designed glass containers for; water (still & sparkling), premium whisky, vodka, liqueur, food and beer for local and global brands.

Carton-board Engineering

We design primary and secondary packaging for products using this material. We have designed secondary packaging for some of our primary packaging designs, gift boxes, blister-packs and more.

The designs we are offered from juice3D are always exceptional, containing that rare extra ingredient that make them stand out from the crowd
— Steve Cuthbertson, CEO Costapharm SA

Our Process



Through discussion and active listening, we get to understand and appreciate your brand and packaging requirements (with or without referencing marketing or technical documents) and general project expectations.


We initiate Structural Packaging ideas and solutions that tell your brand story. From this we generate conceptual visuals, guided by our initial briefing, research and on-going discussions.


The preferred ideas are developed by us to produce accurate volumetric visuals and 3D prints for ergonomic analysis, working in conjunction with you and the preferred manufacturer (that we can optionally organise on your behalf).


The approved design is delivered in the appropriate CAD format with reference Design Drawing to the preferred manufacturer to produce Production Drawings for final sign-off and tooling.