Aaah…

Aaah… is a new range of still and sparkling waters crafted from local ingredients and infused to hydrate, refresh, and invigorate. Designed to feel effortless and taste uplifting, it brings a modern, naturally inspired twist to everyday hydration.

Our role was to develop the name and build a bold, playful brand that stands out in a crowded category. From strategy to visual identity, we set out to create something with personality — bright, expressive, and unmistakably fun — while still delivering the clarity, simplicity, and confidence consumers expect from premium water.

Aaah… isn’t just another drink on the shelf. It’s a moment of pause, a breath out, and a feel-good experience wrapped in a brand that’s as vibrant as the flavours inside.