Aaah…

Challenge: Develop a distinctive brand for a new range of still and sparkling waters infused with local ingredients. The challenge was to create a brand that could stand out in a highly competitive beverage category while communicating refreshment, natural ingredients, and a uniquely New Zealand sense of optimism and wellbeing.

Project Scope: Our involvement included naming, brand strategy, and visual identity development. We created a bold and playful brand platform designed to bring personality to the category, balancing vibrant expression with the clarity, simplicity, and trust consumers expect from a premium water brand.

Project Outcome: Aaah… launched as a fresh and engaging hydration brand that feels both uplifting and approachable. The resulting identity captures a moment of pause and refreshment, delivering a memorable brand experience that stands apart on shelf and reflects the vibrant flavours and natural ingredients within.