nakd.
Simply nakd.
A desirable bottle design.
“Sexy, sleek and simple.”
— Jamie Gripton, former brand owner.
Project Info
This elegant bottle design has stripped back all unnecessary detail to capture the essence and purity of the brand through its simplicity and honesty. With its timeless form-lines and bespoke proportions, the resulting design is striking on shelf or restaurant table.
The design also features embossed nakd. branding on the front of the bottle and the equivalent branding in Braille on the reverse. Not only does this provide texture, but plays on the sense of touch and communicates the idea that you don’t need to see something beautiful to understand it, or enjoy it.
The resulting design is a tall, sophisticated and coveted bottle that personifies the brand and translates beautifully into all sizes of PET and glass whilst providing an ergonomic and seamless drinking experience . . . . simply nakd.
Country Global
Category Beverage
Material Glass, PET
Sizing Glass - 750 mL, 500 mL, 350 mL PET - 1.25 ltr, 500 mL (Still & Sparkling), 450 mL, 300 mL
Awarded:
Finalist - 2015 BEST Design Awards
Silver - 2015 BEST Design Awards
Silver - 2015 Berkeley Springs
Gold - 2016 Berkeley Springs
Best innovation in Bottled Water - 2016 NZBC Awards