Just Juice
A tropical escape.
One of the most successful juice brands in New Zealand history.
Project Info
In need of a clear message, FrucorSuntory turned to us to design new structural packaging that would reconnect the brand with the tropics.
Influenced by cocktail glassware and tropical motifs, the Piña Colada' bottle has been designed with a distinctive fluted silhouette, referencing the Hurricane or Poco Grande glass typically used for this tropical cocktail.
Scattered around the shoulder are a series of unique palm fronds that provide texture and light-play to maximise brand impact on and off the supermarket shelf.
Country New Zealand
Category Beverages
Material PET
Sizing 2.4 ltr, 1.0 ltr