Bier-glass

Challenge: There was no formal brief for this project — instead, we identified an opportunity to extend the brewery’s brand experience by designing and developing custom glassware.

Project Scope: Building on the success of the proprietary bottle design, we proposed a new glassware concept that would not only visually complement the bottle but also enhance the beer-drinking experience and generate an additional revenue stream.

Project Outcome: The result was a bespoke 400 mL glass that echoes the silhouette and detailing of the new bottle design, intensifies the beer’s aroma, and provides a more enjoyable drinking experience