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Vitafresh

New Zealand / Juice / PET / 2.7 ltr

An iconic New Zealand brand since 1972, Hansell's was in need of a large format PET bottle design for their new 98% sugar free 'Made for Kids' fruit drink.

As a new and positive purchasing option within the fruit drinks category, the structural packaging design for the Vitafresh brand extension had to fit seamlessly into this new genre, into fridge doors and into smaller hands.

Being a larger bottle size that would primarily be used by children, our approach was to focus on the ergonomics of the pack. Using a simple profile, we designed an integrated handle in the form of a droplet into the shoulder of the bottle. Not only does this detail provide aid when pouring, it reinforces the Vitafresh brand.

Now that's refreshingly different!

 

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