New structural packaging for Just Juice® has been released and can be seen on most Supermarket shelves throughout New Zealand.
In need of a clear message, FrucorSuntory turned to us to design new structural packaging that would reconnect the brand with the tropics.
Influenced by cocktail glassware and tropical motifs, the 'Piña Colada' bottle has been designed with a distinctive fluted silhouette, referencing the Hurricane or Poco Grande glass used for this tropical cocktail. Scattered around the shoulder are a series of unique palm fronds that provide texture and light-play under a full sleeve to maximise brand impact on and off the supermarket shelf.
Transport yourself to the tropics. . .