New Zealand / Juice / PET / 2.4 ltr, 1.0 ltr
Launched in 1981, Just Juice® is regarded as one of the most successful juice brands in New Zealand history.
In need of a clear message, FrucorSuntory turned to us to design new structural packaging that would reconnect the brand with the tropics.
Influenced by cocktail glassware and tropical motifs, the 'Piña Colada' bottle has been designed with a distinctive fluted silhouette, referencing the Hurricane or Poco Grande glass typically used for this tropical cocktail. Scattered around the shoulder are a series of unique palm fronds that provide texture and light-play under a full sleeve to maximise brand impact on and off the supermarket shelf.
Transport yourself to the tropics. . . .
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