Baboushka ..


Australia / Vodka / Glass / 750 mL

The new bottle design features a visually compelling brand story through it's structural redesign. Working closely with the bottle manufacturers, we designed a proprietary structure inspired by Russian folklore that provided a unique 360-degree brand execution.

The Baboushka tale emerged as an elderly Russian woman who refused to follow the three kings to Bethlehem on their quest to find the child born King. Legend has it she regretted her decision and to this day is still on her own pilgrimage. The metaphor for this arduous and infinite journey is conveyed through the use of the upward spiral path progressing around the bottle structure.


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